Robert Smithson’s notions of time, and in particular his views of cinematic time and experience. Ideas of the loop and time constructs in cinema “Repetition creates order” and “Temporal continuity conceals the discrete structure of illusion” while also the immersion of memory and the viewing/viewer experience, “we remember cinema as being in it, not of watching a screen” are observations that are helping to rethink and develop my ideas of viewer experience in relation to cinema.